What Is The Best Time To Post Reels On Instagram In 2023? How To Find The Best Time?


So you want to be a famous social media influencer or have a successful business on Instagram? I see you. There are several things that you will have to do for that. For example, being active on Instagram stories, engaging with your followers (using Instagram AMA’s, etc.), making reels, etc. But, the most important thing is to be consistent and post at ideal times. And for that, you need to know the best time to post reels on Instagram. 

Whats The Best Time To Post Reels On Instagram? Read This To Find Out! 

Reels are one of the most helpful features of Instagram, and according to the app’s algorithm, they can surely be the secret to your success. But, it’s not all about doing transitions, using viral songs, or jumping on the latest trends. Your content, however good it is, may go unnoticed if you do not know the best time to post reels on Instagram.

Now, you might want to know, if there’s even the best time to post reels on Instagram. And if there is one, what it is? And why is a particular time period favored better over others? Well, these are some pretty valid questions. All of these things are discussed in the article below. So, keep reading to find out!

Is There A Best Time To Post Reels On Instagram?

What Is The Best Time To Post Reels On Instagram In 2023? How To Find The Best Time?

So, you already know that posting reels on Instagram is a no-brainer. It’s a sure-shot thing that can make you famous in no time. However, there’s a catch. You need to find out the time that your content is bound to be engaged with. Because even though people can spend hours on social media platforms, nobody is active all the time. And given the amount of content that goes up on Instagram each day, your reel can easily be lost. 

Apart from that, Instagram’s algorithm values recency. That’s why it prioritizes promoting content that was posted at a time when more users were online. Even though there are plenty of ways to get more likes, choosing the best time to upload reels on Instagram can easily beat everything else.  

What Is The Best Time To Post Reels On Instagram?

What Is The Best Time To Post Reels On Instagram In 2023? How To Find The Best Time?

Truth be told, different brands, niches, and content creators have different times for posting reels on Instagram. What may count as the best days to post reels for one may not be the same for the other. This is because every brand is unique, and caters to a unique set of audiences that have distinct behavior patterns. 

Despite this, there are some ideal time periods that work for all kinds of brands. They are mentioned below. 

Best Time To Post Reels On Instagram On Monday

The best time to post a reel on Instagram on Monday is sharp 1 in the morning. The next window is between 3 AM to 6 AM. If you can’t post at these ungodly hours, then you can post at 3 PM in the afternoon. Lastly, the best time to post on a Monday is 11 PM.

Best Time To Post Reels On Instagram On Tuesday

The best time to post reels on Tuesday happens to be 2 AM and then between 4 to 6 AM. The engagement is pretty high between 8 a.m. and 9 a.m. as well. It looks like people like to start their day with a quick scroll on Instagram.

Best Time To Post Reels On Wednesday

On Wednesdays, you only get a single window to upload your content on the platform. Because the only ideal time to post happens to be 3 to 5 AM. 

Best Time To Post Reels On Instagram On Thursday

On Thursdays, your reels stand a higher chance of going viral on Instagram if you post them anywhere between 12 to 2 AM. In case you miss this posting time, make sure to post the reel at around 7 in the evening. 

Best Time To Post Reels On Instagram On Friday

It seems like people spend the most hours on Instagram on Fridays. So, you can post reels anywhere between 3 AM to 5 AM in the morning and then between 2 to 4 pm in the afternoon. 

Best Time To Post Reels On Instagram On Saturday

Instagrammers like to start their Saturday morning with quirky reels. So, the ideal time to post your content on Saturday is around 1 to 5 am to make it get more views and likes. If you miss this window, you can post at 10 PM in the night.

Best Time To Post Reels On Sunday 

The ideal time to post your reel on Sunday is between 3 to 4 AM and then 7 AM. If you don’t want to wake up this early to post on Instagram, then you also have the option to post around 10 PM to 11 PM.

Oh, and there are some posting times that you should definitely avoid. For example, there’s low engagement on weekends, but this doesn’t mean that you shouldn’t post on these two days altogether. 

If have an Instagram business and sell consumer goods, then you’ll have the highest engagement on Sunday evenings. However, generally speaking, Instagram creators tend to consider Sundays the worst for engagement. 

Also, if you’re wondering how you’ll manage to wake up or stay awake at/ till the ungodly hours mentioned above, then well, you don’t have to! As you see, there are plenty of Instagram scheduling tools like Lnk.bio, Later, Hootsuite, etc. that you can make use of to schedule your posts in advance. When the set time comes, your posts will go up automatically! You won’t even have to be up and online on Instagram to do it yourself.

How To Find The Best Time To Post Reels On Instagram? Tips & Tricks!

What Is The Best Time To Post Reels On Instagram In 2023? How To Find The Best Time?

So, I’ve already told you about some of the best time periods to post reels on Instagram. But, I’ve also mentioned that different things work for different people. 

This might make you wonder how you can find the best time to post on the gram for yourself. Well, finding the right time is not as difficult or complicated as you might think it is. There are a few things you need to take care of to ensure that your reels go viral. All of them are discussed below.

 Instagram Insights

Instagram Insights is probably the most helpful feature that comes along with a business or creator account. Once you’ve gathered more followers– say up to a 100– you’ll be able to view audience demographics easily. Your insights will tell you more about your audience– who they are, where they are based, etc. etc. 

Instagram insights will give you the opportunity to analyze your reels in greater depth and find out what worked and what did not. Based on this information, you will be able to figure out why something went viral or something flopped. Was it the post time? Was it the music that you used? What was it?

This way you will be able to create similar posts in the future. Analyzing your content and post time side-by-side will help you decide your ideal posting time. 

Different Tools

Now, the whole analyzing and scheduling process can get very overwhelming. So, you can consider using tools like Brandwatch or Iconsquare. These tools will definitely do wonders in helping you make your work lighter and easier. 

Plus, several of these content management tools help you adjust your post times based on where your target audience is based, thus saving you the need to do it yourself. 

Content Strategy

You may be posting your content at the right times, and you may be doing everything you can to increase your engagement, but if your content strategy isn’t right, nothing is going to work. 

That’s why you need to make sure that your content is going up regularly. In other words, you need to be consistent on the platform. And, you need to constantly analyze how your content is performing. If something doesn’t look right, you need to change it immediately. 

As you start posting more content on Instagram, your Insights will become more accurate in letting you know what works and what doesn’t. 

Final Words 

Alright, people! We’ve reached the end of this post. And so, I hope you have found out your best time to post reels on Instagram. And once you’ve got that bit cleared out, I hope you make the best use of your knowledge and increase your fan following! However, remember that this won’t happen right away. After everything you’ve learned, here’s the last lesson: patience is the key! 

How do you make a reel go viral?

If you want to make your reels go viral then share your Reels on Instagram Stories, tag the brands in the video so they share it and it gets views from more people, create new versions of your Reels with the same theme, style or even music, and keep creating new Reels often to get featured again.

What days do Reels perform best?

If you need a straightforward answer, the best time to post your reels is between 9 AM to 12 PM on Monday to Thursday. Here’s a quick breakdown of the best time to post Instagram Reels, according to Influencer Marketing Hub

Should I post 2 reels a day?

A good rule of thumb is to treat reels like they are a part of your feed. You don’t want to overload your followers’ feeds with multiple reels a day, hoping that something lands with them. Create and post thoughtful and entertaining reels, but no more than once a day if you can help it.

What makes a reel get more views?

If you want reels to get more views, then use Hashtags. They are a powerful way to get Instagram Reels views and help the algorithm understand your content. Think of it like SEO (search engine optimization). The algorithm will look at the hashtags you are using, analyze it, and serve your video to the relevant audience.

Cherry Sharma
Cherry Sharma
Cherry is a Vocational English graduate with a deep love for reading fiction and writing. Cherry is also passionate about psychology and is an advocate of mental health. In her free time, you can catch her making reels and posts around the topics for Instagram. She's constantly brainstorming ideas and googling strategies to grow her own profile. So, on Viebly, she combines her interests and knowledge to write articles that help other people use Instagram better as well.


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