Got an amazing idea for an Instagram reel? Great. I’m sure you’re excited to bring that idea to life ASAP. You might have selected the right kind of music, chosen the best filters, and also decided how you’re going to edit your reel. Or maybe, you’ve not done all this because you still can’t decide the duration of your reel. And this in turn is because you don’t know how long can an Instagram reel be. Well, don’t worry, you’ll find the answer to that in this article.
Now, you might think why you need to be worried about the duration of your Instagram reel. Well, even though reels are the secret to success on the gram, finding the perfect strategy for making and posting reels is everything. And, that’s why, you need to find out how long can an Instagram reel be, and what duration of reels tend to perform better than the others and make content accordingly.
Here’s The Answer To How Long Can Instagram Reels Be In 2023? | Learn How To Make Longer Reels!
Anyone can get confused trying to understand if they should be making long-form content or short-form reels. How do you find out which one is going to perform well? Not everyone can experiment all the time. But, don’t worry, this article on how long can Instagram reels be in 2023 will serve as an answer to all your woes. So, keep reading!
How To Make An Instagram Reel?

Making an Instagram reel does not take much but is also a hit-and-miss. Here is a foolproof way to create a great reel:
- Open your Instagram app on your phone and click on the plus icon, in the right-hand corner, which will take you to the ‘post’ page.
- At the bottom, you can see many options available. You can choose the option best suited for you. One of them will be ‘Reel’, which you can select and start creating the reel.
- Now, you can add music, media, or any effects that you might want, and voila! Here you have it. Your own masterpiece.
How Long Can An Instagram Reel Be In 2023?

As of now, an Instagram reels time limit 2023 can be anywhere between 90 to 15 minutes long, depending on your method of creating the reel.
If the reel is created through the IG camera, your default reel time will be 15 seconds. However, if you create a reel through your profile with the existing media on your phone, the reel could be as long as 90 seconds. But now you must be thinking that how do the creators and bloggers on Instagram upload reels that are longer than 90 seconds?
Well, here’s the catch. Instagram allows you to upload any video longer than 90 seconds and shorter than 15 minutes as a post, which it later classifies as a reel. Any video that exceeds this limit is an IGTV video. However, all videos posted before Instagram announced this update will be unaffected.
How To Change The Duration Of Instagram Reels?

Now that you know how long can a reel be, I know that you may want to experiment with the duration of your reels. This section will help you do just that.
Although the default duration of an Instagram reel is between 15 to 90 seconds, you can set it accordingly. Here’s how you can do that:
- Open Instagram.
- Tap on the plus icon at the top right of the screen and select the Reels option from the drop-down menu. Or, swipe right from the main home feed to open the story section and then select the reels option from there.
- On the left side of the screen, you’ll find the timer icon– it will be represented by a dotted circle with a 30 written inside it.
- Tap on the circle and you’ll get the option to pick one between 15, 30, and 90 seconds.
And, that’s it! After you’ve selected a duration, you can start shooting or editing your reel!
Final Words
Alright, people! We’ve reached the bottom of this post and so, I hope you know the answer to how long an Instagram reel be! Armed with this information, you can now go and safely experiment with reels of different durations! Oh, and if you happen to have any more queries regarding the duration of reels, feel free to mention them in the comments!
Do shorter reels get more views?
Creating engaging and short Instagram reels is a surefire way to boost your video’s views and watch time. You can learn more about how to increase watch hours on social media videos in this guide.
How can I post a 4 minute video on Instagram?
Select ‘Post’, and select your desired media. You can upload any video upto the duration of 15 minutes as a post, and it will be classified as a reel by Instagram.
How do you post a 3 minute video on Instagram 2022?
Click on the “Plus” sign on the upper right side of the profile. Step 2: From the drop-down list of options, choose ‘Post’. Step 3: Choose the video you wish to upload from your camera roll. You can select videos longer than 60 seconds.
How do you put more than 10 clips on a reel?
To access your existing video clips, tap the camera roll in the lower-left corner. Then browse your device’s folders and select the clips you want to feature. You can add as many clips as you like until you reach the time limit for reels, which is currently 90 seconds.