Planning to write a blog post but unsure of the audience response? Take a cue from this article and understand how to write a blog post – its prerequisites and precautions.
There are 6 types of posts like the ‘What is’ post, the ‘How to post, the Newsjacking post, the List-Based post, the Infographic post, and the Pillar page post.
Read further to get all your queries answered regarding – how to write a blog post. The steps include – deciding where to write, Decide on what to write, Decide on whom to write for, Write efficiently, and Proofread.
Make sure to keep your articles informative and engaging at the same time. Understand what the audience demands from your writing and put your soul into writing the blog.
6 essentials to write a blog post
The steps mentioned below will help you to write a blogpost that everybody will appreciate and admire-
1# Decide on where to write
Various blogging sites will enable you to write your blogs like – WordPress, Weebly, Tumblr, Wix, LinkedIn, Medium, Jimdo, Blogger, Joomla, and Ghost.
Though all these free blogging sites enable you to start your blog yet, they are different from each other. You need to consider the pros and cons of these websites to choose one that suits you.
For example, Blogger is for individuals who do not care about owning a website and writing. At the same time, LinkedIn is suitable for business professionals who intend to reach a pre-existing audience.
2# Decide on what to write – topic or the type of post
You can take help from various helpful content tools like Google Trends, Buzzsumo, Hubspot’s Blog Topic Generator, Alltop, and Portent’s Content Idea Generator. See, how easy it was to come with a topic!
Now you need to decide upon the type of blog you are planning to write because there is plenty to choose from – there are primarily six types in which a blog post can be written.
For example, suppose you have finalized a blog about X-men movies. In that case, you further need to complete how you want to write it like – What is the budget of X-Men movies, Watching X-Men movies in chronological order, List of movies similar to X-Men, etc.
3# Decide on for whom to write
In his mind, the writer should be very clear about the type of audience he is writing the post for. Whatever is written in that post should be written by keeping that intended and target audience.
For example, if you have decided to write an article about the recommended Q&A questions for a YouTube vlog, mainly 2 types of audience will come to your blog – the beginners and the struggling or established YouTubers
So, the writer needs to put himself into the audience’s shoes and then give them what they want. Though it becomes difficult to cater to the needs of all types of audiences, it is not impossible.
4# Decide on how to write
Good and sound research is something that will make your blog post different from others. So, do not forget to invest your time in doing research.
Like your name defines you, similarly, the title represents your blog. So, ensure that your title is appealing and informative enough to attract the audience.
Ok, a reader found your title interesting and clicked on it. Now you should leave no stone unturned to keep him glued to the article, and only a captivating introduction can do this.
The body should be arranged in short paragraphs, and use bullets wherever you can. Try to make a rough draft of your blog, and do not forget to consider the on-page SEO.
E. Edit and Proofread
You have poured your heart and soul into writing this blog, Right? So make sure to proofread it to figure out the grammatical or silly mistakes in it and edit them.
5# Keep these Do’s and Don’ts in mind
- Do not inject the keywords in your blog unnecessarily
- Use catchy titles
- Try to write in bullets
- Keep track of featured snippets and plan your content accordingly
- Your meta description should contain the focus keyword
- Add good quality pictures to engage the audience
- Use an alt text for the images you put in your blog
- Try to link your blog to reputable websites
- Interlink your blog with the other blogs on your website
- Try to write longer posts
- Do not copy from other websites, be original.
6# The skills you will need
Expected skills in a blog writer, according to experts and famous website like Search Engine Journal are –
- Understands SEO basics
- Competitive Landscape Knowledge
- Meets Deadlines
- Timely Communication
- Clean Spelling and Grammar
- Organization is Vital
- Understands the Audience
- Consistent with the delivery of Voice and style
- Open to edits
- Passion and Proficiency
- Creates original content
- Content lacks fluff
- Knows and strengthens company USPs through blogging
- Willing to promote and share personally
- Brings solutions to problems
- Understands the basic sales process
- The constant flow of education
- Diverse writing skills
In a nutshell
We hope that there were plenty of takeaways for you in this article, and you finally understood how to write a blog post. So, begin working on your blog post by keeping all these things in mind, and all the best!