‘Instagram Reels Vs Story’ should not be a topic up for debate. But, in recent times, it has become one. People have been asking which of the two is better, which brings in more engagement on their profile, garners more attention, and lastly, which one should they be making more. If you’re one of those people who happen to be caught up in Instagram Reels Vs Story as well, this article is for you. So, to get to the bottom of the matter, read it till the end!
Table of Contents
Instagram Reels Vs Story | Which One Is Better In 2023?
Both Instagram reels and stories are equally popular and serve their own purpose on this social media platform. And truth be told, you can’t really choose one between them. You simply can’t decide which of the two you’re going to post alone. And this is solely because of the differences between the two.
If you want to know what those differences are and how you should be using these two content formats, you need to hear both sides of Instagram Reels vs story. So, keep scrolling!
Basics Of Instagram Reels Vs Story
On Instagram, stories are slide shows or short-duration videos that can be viewed by your followers for up to 24 hours from when they are posted. After that, they can be stored as highlights or archived. Stories usually serve as a way to update your followers on the daily happenings in your life.
When making a story, one doesn’t really have to be worried about content, likes, views, etc. Because this is now what posting a story is about. Despite this, stories are highly interactive. You have a better chance of opening a space for conversation when posting a story. Question stickers for AMAs, conducting polls, etc. facilitate this further.
On the other hand, the main aim of posting reels for businesses on Instagram has to be discoverability. Reels can be up to 90 seconds long and don’t disappear after 24 hours, unlike stories. Stories are appreciated for being raw and unfiltered, but reels generally have to be more thought out and polished.
But, this was just the surface of the whole Instagram reels vs story thing. Here’s a little more detailed breakdown of the same:
Instagram Reels Vs Story In Terms Of Formats
As of now, the maximum duration of an Instagram story is 60 seconds. This has now been increased from the earlier 15-second version. The extra time gives users the opportunity to initiate candid conversations if they want to or simply add audio clips of longer duration.
Plus, stories can contain a still image, a live photo, a boomerang, a reshared post from your feed, or simply some text! For this reason, stories are highly versatile.
On the other hand, reels mainly consist of videos. The maximum length of a reel is 90 seconds– which has been increased from the earlier 30- 60 seconds. However, you can’t just add an image or two in a reel; they require more effort.
Instagram Reels Vs Story In Terms Of Audio
Stories do not give you enough space to experiment with audio. And sometimes, Business accounts on Instagram do not even get to add audio of their choice to their stories! This is mainly because of copyright issues, but it still hurts! Businesses are left to find workarounds to add good music to their stories.
However, reels offer a lot more liberty when it comes to adding music. Regardless of the kind of account you have, you can add music to your reels!
Instagram Reels Vs Story In Terms Of Placement
Although stories are said to be more interactive than reels, their reach is far lesser in comparison. Because your stories only get shown up in feeds of people who follow you. Your stories have no chance of getting featured on the Explore page and increasing your discoverability.
Reels, on the other hand, are the best bet for someone who wants to get famous on the gram. There’s no secret sauce to making a viral reel, but once a reel goes viral, your account grows like it’s nobody’s business!
Instagram Reels Vs Story In Terms Of How Viewers Enagage
If you want to run polls or collect information or opinion on a certain topic from your followers, posting stories will do the trick. Because as mentioned above, stories can sometimes be more interactive in comparison to reels.
However, if you want to have more engagement on your account, i.e. more followers, more comments, likes, saves, etc., posting reels will do the trick.
Final Words
Okay, people! You’ve scrolled to the bottom of this post, and so, I hope you’ve finally gotten to the bottom of the whole Instagram reels vs story debate! It’s obviously clear that there is no winner between them; they both have their own purpose. But, I still walked you through the meaning and significance of both, and so, I hope you were able to arrive at a conclusion of your own as well! And, in case, you need a little more clarification on the whole Instagram reels vs story again, feel free to ask for it in the comments!
Should I turn my stories into reels?
If your highlights comprise over a dozen reels, then it will be ideal to convert them into a reel. Your best stories will surely be able to give you highly engaging reels!
Do reels get more views than posts?
Reels are said to have 67% more engagement in comparison to normal feed posts– both photos and videos. So, if you want to get more likes, comments, etc. it is necessary for you to post more reels as well.
Is posting reels every day good or bad?
Posting around 5-7 reels per week is nice enough. However, you should still keep yourself from overdoing it. Because posting more than one reel a day can backfire on your account.
How do you get 10k views on reels?
If you want to get more views on your reels, then it is important to use Hashtags– it will help with the discoverability of your account. You need to make sure to post at ideal times, create some sort of suspense in your videos, use engaging CTA, and use the trendiest of audios and challenges.
