Videos play an important role in promoting your brand or product. However, they are only effective if kept at the optimal length. The length of your marketing video depends on several factors, including channels, industry, target market, etc.
Since different social media platforms offer optimal video lengths, you can’t pinpoint the exact length of ideal videos for every situation. Let’s learn about the video length for different social media platforms. And if you’re looking for an online video editor to edit your video’s length, try this tool.
Best Length For Your Promo Video
Let The Data Help You Out.
Here are some stats about the length of online videos:
- According to Facebook, 47% of the value in a video is delivered in the initial 3 seconds. This is why Facebook suggests that small businesses and startups share videos around 15 seconds long.
- The videos with the most comments on Instagram have an average length of 26 seconds.
- Business-related videos have an average length of 6 minutes.
- If a video is business-related and less than 60 seconds long, 58% of viewers watch it.
- Almost 60% of viewers say that a long video would hinder them from watching.
What About Social Media?
As discussed before, every social media platform has its video features and algorithms that affect how viewers watch videos. Here are some tips about video lengths for each social media channel:
The ideal length for Instagram videos is 30 seconds. Even though you can upload videos longer than a minute, the viewers are less likely to watch them, especially if it’s a promotional video.
If you’re posting the video on your stories, try to grab viewers’ attention in the first 15 seconds. As far as live videos are concerned, you can continue them for as long as you like. Instagram allows live videos for 1 hour, but you can start another one when the time limit is over.
The videos shown in the Facebook feed that are often successful are 24 to 90 seconds long. Although Facebook allows uploading videos of up to 4 hours, it doesn’t mean you should do so.
Facebook stories have a maximum length of 20 seconds. So if you want to post a video there, make sure you grab the viewer’s attention in the first 10 seconds. If you’re posting your video as a Facebook ad, the optimal length is around a minute. However first 10 seconds are crucial to catch the viewer’s eye.
Facebook also offers a live video option that you can run for as long as 4 hours. The longer your video runs, the more chances that people will discover it. Try not to go live for videos in less than 10 minutes since not many people will be notified. You can also put up a 20-90 seconds video as your cover photo or a 7-second clip as your profile video on Facebook.
The ideal length for marketing videos on Youtube is 2 minutes. However, if you’re sharing the videos as Youtube ads, 15-20 seconds is the ideal length for pre-roll ads, the ones that appear before a video. And if the ad is designed for brand awareness and will run as a bumper ad, then 6 seconds is the ideal length.
Twitter allows sharing videos of length up to 2 minutes and 20 seconds. However, most successful videos and ads on Twitter are 20 to 45 seconds long.
Snapchat videos have a maximum length of 10 seconds. You might not be able to cover everything in such a short amount of time, so use those 10 seconds to direct viewers to your website or a hashtag.
LinkedIn is mostly used by professionals who don’t spend much time watching videos. You can post videos of up to 10 minutes on LinkedIn, but 30 seconds to 5 minutes is the ideal video length for this platform. However, if the videos are running as LinkedIn ads, shorter is better. 15 to 30 seconds is the ideal length for LinkedIn ads.
How Long Should it Be on Digital Channels?
Social media platforms are not the only places where promotional videos are posted. Many businesses also incorporate videos into their websites and marketing emails. The ideal length in these cases is to keep the video under 1 minute. You can use an online video editor to edit the length of your videos. Further details are mentioned below:
Many websites have a video on the homepage. The optimal length for this video is anywhere between 30 to 60 seconds. You can use these videos to promote a new product or give a teaser of an upcoming one.
Studies have shown that users don’t stay on the landing page for too long. So if you want to add a video to your landing page, make it 30 to 60 seconds long. These videos can be very helpful in increasing conversion rates by up to 80%. When using videos on the landing page, place them at such a point that catches the user’s attention.
People receive hundreds of marketing emails in their inboxes every day. To make yours stand out, you can add video clips of up to 45 seconds in length. If the user realizes that the email contains a video, there are 19% more chances that they will open the email.
A Few Tips to Edit the Video’s Length Using an Online Video Editor
If you want to trim down the video to recommended lengths mentioned above, try these tricks on an online video editor:
- Cut out long stories. No need to add drags into the video. Please keep it simple and to the point.
- Use text to save video length. If you want to show the features of a product, instead of speaking them out, put them in a text.
- Keep the marketing logos and credits for the end. Use the first 10 seconds wisely.
Video marketing is one of the most important and lasting online marketing techniques. If you want to use it to your benefit, you must follow its rules. The ideal length for promo videos is from 30 to 60 seconds which you can quickly achieve with an online video editor. However, long videos still have a place. There are no hard and fast rules for what length you should follow. As long as your marketing objectives are being fulfilled, you can keep the video as long as you like.