7 Reasons Why Gucci Is Popular | Fashion World’s #1 Destination!

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Ever since Alessandro Michele took over the reins of Gucci in 2015, the brand has reached new dazzling heights of success. There is a lot that goes behind maintaining the brand’s global popularity but more than there are hundreds of reasons why Gucci is popular whereas many other high-end designer brands are struggling to make the ends meet.

Many other designer brands also happen to have a global presence, but Gucci stands at the top of the fashion world. Looking at the recent statistics, we can see that Gucci has amassed a massive revenue of $13.66 billion, and more than 50% of the brand’s total revenue was generated from its leather goods. From millennials to youngsters, everyone loves the pop culture side of Gucci, fueled by Alessandro Michele.  

Celebrities like Kylie Jenner and Lil Pump have also contributed a lot to the popularity of this luxury brand. With Lil Pump going Gucci Gang all over the internet and Kylie Jenner holding her firstborn Stormi in a $625 Gucci baby carrier, Gucci sales have gone off the charts.

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Let’s get over the shocking amount of money Kylie has spent over her child’s carrier that must be used like, I don’t know, three to four times. Let’s take a look at all the reasons we have gathered behind Gucci’s growing popularity and how it will be the biggest competition to many high-end brands in the coming years. 

1# Gucci Is Every Millennial’s First Love!

7 Reasons Why Gucci Is Popular | Fashion World's #1 Destination!

One of the biggest reasons why Gucci is popular is because the designer brand has a crazy fan following, which mostly includes the millennials. Since Gucci’s fashion range is entirely different and catchy from the other brands, it has never failed to attract the attention of millennials. If the millennials follow a fashion trend, it means that the younger generations will follow them sooner or later. If we look at the stats, 40-50% of Gucci’s sale comes from the millennials. 

2# Gucci Products Are Crafted Exclusively!

2# Gucci Products Are Crafted Exclusively!

Gucci is nothing like the other high-end expensive designer brands except Loius Vitton. The House of Gucci follows an intelligent marketing approach that adds a lot to its growing popularity. Gucci does not believe in mass-producing any of its products. The products are made in limited quantities that only appeal to certain clientele willing to go for a higher price range. Many customers want to get their hands on the exclusive Gucci products and show off their lavish lifestyle. 

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3# Gucci Holds Upto A Global Reputation!

3# Gucci Holds Upto A Global Reputation!

Another reason why Gucci is popular is its “global presence”. Gucci is not only limited to the fashion world; instead, the brand has its wings spread out to the automotive, makeup, music, and furniture industry as well. Gucci started its journey with a legacy in hand-crafted leather bags for fashion and travel. Unlike any other brand, Gucci never went with a small start. Gucci was founded in the year 1921 by Guccio Gucci at the House of Gucci. Since then, Gucci has always maintained a high reputation across the global market. 

4# Gucci Brings Life To Our Childhood Fantasies!

4# Gucci Brings Life To Our Childhood Fantasies!

Gucci has always come up with designs that are quirky and fulfill all of our childhood fantasies. The hearts and bows, the flying saucers on Gucci sweaters, and the rainbow platforms of the Gucci sneakers are enough to keep the child in us alive. Moreover, the sequin and floral draped prints, gigantic brocades, and long-haired fur, along with marabou feathers, are always twinkling in one’s eyes, giving feathers to their curiosity. 

5# Because Gucci = Wealth!

5# Because Gucci = Wealth!

Another reason behind Gucci’s popularity is its marketing strategy. Gucci does not cater to all the clients who come to them. Gucci is famous for having clients pay as much as they want to for a single product. If you look at Gucci’s clients, you will see they only have higher-upper class customers taking their creations and showing off their lavish and prestigious status. 

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6# Gucci Is All About Glitters & Shimmers!

6# Gucci Is All About Glitters and Shimmers!

All that glitters is Gucci. The brand believes in going over the top when it comes to glitter, blitz, and shimmers. It is the glitzy and blitz trend that has taken Gucci to such heights of success and popularity. Take a look at the baggy sweaters, jackets, street-side silhouettes. Everything will be covered in shimmers and glitters from top to bottom. The brand knows how to subtly play with shimmering details and comes up with something unique every time. 

7# For Some Gucci Means Eccentricity! 

7# For Some Gucci Means Eccentricity! 

Another significant reason why Gucci is popular is that it promotes eccentricity. There is nothing wrong with having something strangely exquisite about your personality, and Gucci for sure believes in this. The colors, unique floral designs, fur embroidery, bold colors, color blocking, everything shouts eccentricity in loud and clear words with Gucci’s lineup. The brand embraces everyone’s uniqueness and desire to be eccentric. Now tell me yourself, why wouldn’t we love Gucci for this? 

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Final Words 

There are many other designer brands in the market but Gucci has always managed to have a striking personality and come up with designs that add uniqueness to it. If you are also a Gucci lover, let us know in the comments section below what you love the most about the designer brand.

Antra Koul
Antra Koul
For me, writing is something that helps me escape from reality for a while. Even though I am an Engineer, I find my comfort from chaos while I write. I love telling people about my stories, stories that play in my mind only. When I am writing, there is no limit to how far I can go swimming in this deep ocean of words. Reading and writing are the two things that help in organizing my messed up thoughts in a formative way. Come along on this journey with me as I write and you read the stories that I have to tell!

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