If you are a content creator reading this, you may want to read the complete article as today I will discuss the TikTok algorithm with you. Along with that, you will also find the factors that will get considered while working to improve your content based on the working of TikTok’s algorithm.
If you are new to the world of TikTok, you must be wondering about the word Algorithm. To put it in simple terms, Algorithm is a set of rules followed by a search engine while ranking content that goes on the Internet. Different platforms have their algorithms like Instagram algorithm, Facebook algorithm, Google algorithm, and TikTok algorithm.
These algorithms work differently based on the type of content and audience they are serving. Like the Instagram algorithm keeps changing from time to time, it is not the same with TikTok. As TikTok only focuses on one particular type of content, videos, the TikTok algorithm only focuses on that.
Keeping all these discussions aside for now. Now, let’s move on to what you have been looking for, which is the TikTok algorithm.
Everything About the TikTok Algorithm
As a content creator, you must be worried about your performance on the platform, and you may be wondering what steps you can take to improve your impressions on TikTok. Read the entire space below to find all the answers you have been looking for for a long time.
#1 Working of the TikTok Algorithm
Figuring out the algorithm is not an easy task. Thanks to the Internet world, recently, we came across a few reports that have stated how the algorithm works exactly. The For You page that appears on each user’s account is what you need to target to beta the algorithm. Looking at the page, we may think that the content appearing on it is because of our location and the content we have interacted with.
It is where we have been wrong for so many years. Recently, TikTok opened up about its algorithm and how the For You page can be the area where we (content creators) need to work more. The different factors influencing the page are interactions, personal preferences, account settings, and the details present in a video.
TikTok keeps in mind all these factors while figuring out the content on each user’s For You page. However, the story does not stop here. Apart from this, other factors that are equally important for a video to show up are the audience’s view on content from start to end and the no. of times a video shows up on a page.
You don’t need to have hundreds or thousands of followers to blow up your content on the platform. Instead, you need to focus on the quality of your content and the trend it is following.
#2 Factors Behind the TikTok Algorithm
There are a lot of factors that influence the working of the TikTok algorithm. These factors are also helpful to content creators, as they can know at which point they are lacking and what steps they have to take to improve their impressions and other metrics on TikTok.
The most significant factor behind the TikTok algorithm is the correct use of hashtags. Using Hashtags does not mean that you will paste hundreds of them which are irrelevant to your content. The proper use of hashtags will help in landing your videos on a user’s For You page. You can start by researching trending hashtags on TikTok’s discover tab. There you can find trending hashtags that have a fire emoji right next to them.
You can use such hashtags in your post if the content you made is relevant to the hashtag. Other important hashtags that you can in your post are #Foryou, #ForYouPage. However, including these hashtags does not necessarily mean that your content will end up on your audience’s page.
After hashtags, another thing you need to keep in mind is sweet and short captions. TikTok works differently from Instagram and Facebook, so using extended essay-type captions here will not work in your favor. Your audience is least bothered with your caption and most interested in watching your videos.
If you still insist on using long captions, you can make them attractive by using the strategy of part 1 videos. These videos are usually made as mini-series where the captions play an important role in storytelling.
- Trending Music and Songs
If you come to TikTok and do not make videos on trending songs, what are you even doing on the platform? Trending songs play a significant role in giving you a jump on the platform, and if you use a sound at the right time, who knows, maybe you can become the next Addison Rae of the platform.
Trust me when I say this, TikTok has given a boost to tracks that were not heard by people a lot long after their release. If the platform can provide hype to such a song, imagine how far it can take you if you are willing to put in some effort.
- Post on Right Time
One of the most important factors to keep in mind while working on the TikTok algorithm is the time you post your content. Posting content when your audience is the most active gives them an excellent chance to see your content. The basic TikTok accounts may not have the option to see analytics in-depth, but the creators who have pro accounts can analyze A to Z on their accounts.
Even though TikTok analytics are way too different from Instagram impressions and may not be as specific as them, they do give you many important insights. Avoiding these impressions can cause a lot of damage to your interaction on the platform, and you will end up losing followers.
These are the five essential factors that you need to keep in mind while working on the TikTok algorithm. The TikTok algorithm can be tricky to figure out initially, but once you get a hold of it, you will know where to put in the efforts to step up your game.