If you are a social media content creator reading this, you may want to read the complete article as today I will discuss the TikTok algorithm with you. Along with that, you will also find the factors that will get considered while working to improve your content based on the working of TikTok’s algorithm and TikTok ads.
If you are new to the world of TikTok, you must be wondering about the word Algorithm. To put it in simple terms, Algorithm is a set of rules followed by a search engine while ranking content that goes on the Internet. Different platforms have their algorithms like Instagram algorithm, Facebook algorithm, Google algorithm, and TikTok algorithm.
These algorithms work differently based on the type of content and audience they are serving. Like the Instagram algorithm keeps changing from time to time, it is not the same as TikTok. As TikTok only focuses on one particular type of content, videos, the TikTok algorithm only focuses on that.
Keeping all these discussions aside for now. Now, let’s move on to what you have been looking for, which is the TikTok algorithm.
Everything About The TikTok Algorithm | Master The TikTok Algorithm!
As a content creator, you must be worried about your performance on the platform, and you may be wondering what steps you can take to improve your impressions and go viral on TikTok. Read the entire space below to find all the answers you have been looking for for a long time.
#1 How The TikTok Algorithm Works
Figuring out the algorithm is not an easy task. Thanks to the Internet world, recently, we came across a few reports that have stated how the algorithm works exactly. The ‘For You’ page that appears on each user’s account is what you need to target to beta the algorithm. Looking at the page, we may think that the content appearing on it is because of our location and the content we have interacted with.
It is where we have been wrong for so many years. Recently, TikTok opened up about its algorithm and how the ‘For You’ page can be the area where we (content creators) need to work more. The different factors influencing the page are interactions, personal preferences, account settings, and the details present in a video.
TikTok keeps in mind all these factors while figuring out the content on each user’s For You page. However, the story does not stop here. Apart from this, other factors that are equally important for a video to show up are the audience’s view on content from start to end and the number of times a video shows up on a page.
You don’t need to have hundreds or thousands of followers to blow up your content on the platform. Instead, you need to focus on the quality of your content and the trend it is following.
#2 Factors That Effect The TikTok Algorithm
There are a lot of factors that influence the working of the TikTok algorithm. These factors are also helpful to content creators, as they can know at which point they are lacking and what steps they have to take to improve their impressions and other metrics on TikTok.
- Hashtags
The most significant factor behind the TikTok algorithm is the correct use of hashtags. Using Hashtags does not mean that you will paste hundreds of them which are irrelevant to your content. The proper use of hashtags will help in landing your videos on a user’s For You page. You can start by researching trending hashtags on TikTok’s discover tab. There you can find trending hashtags that have a fire emoji right next to them.
You can use such hashtags in your post if the content you made is relevant to the hashtag. Other important hashtags that you can in your post are #Foryou, and #ForYouPage. However, including these hashtags does not necessarily mean that your content will end up on your audience’s page.
- Captions
After hashtags, another thing you need to keep in mind is sweet and short captions. TikTok works differently from Instagram and Facebook, so using extended essay-type captions here will not work in your favor. Your audience is least bothered with your caption and most interested in watching your videos.
If you still insist on using long captions, you can make them attractive by using the strategy of part 1 videos. These videos are usually made as mini-series where the captions play an important role in storytelling.
- Trending Music & Songs
If you come to TikTok and do not make videos on trending TikTok songs, what are you even doing on the platform? Trending songs play a significant role in giving you a jump on the platform, and if you use a sound at the right time, who knows, maybe you can become the next Addison Rae of the platform.
Trust me when I say this, TikTok has given a boost to tracks that were not heard by people a lot long after their release. If the platform can provide hype to such a song, imagine how far it can take you if you are willing to put in some effort.
- Post On Right Time
One of the most important factors to keep in mind while working on the TikTok algorithm is the time you post your content. Posting content when your audience is the most active gives them an excellent chance to see your content. The basic TikTok accounts may not have the option to see analytics in-depth, but the creators who have pro accounts can analyze A to Z on their accounts.
Even though TikTok analytics are way too different from Instagram impressions and may not be as specific as them, they do give you many important insights. Avoiding these impressions can cause a lot of damage to your interaction on the platform, and you will end up losing followers. However, to get a good amount of followers and good management you can certainly look for a TikTok bot.
How To Unarchive TikTok Videos | Recover Your Videos!
If you have archived some videos of yours and want them back on your account you can follow these steps on how to unarchive TikTok videos to get your content back on your account.
The best to way to unarchive your content on Tiktok if you have lost your drafts or deleted videos is through video recovery software. However, the chances of recovery software working are quite low, but it is still worth the shot. The recovery software can only be used if you have lost the videos from your device due to an app glitch, and you can not recover your videos on the app.
Another way for you to restore your deleted videos on Tiktok is by checking the device gallery on which you had the video in the first place. If you drafted the video and TikTok and lost it on your account, you can always reupload it and edit it again accordingly. Another way for you to recover the video is by checking the liked videos, if you liked the draft you will be able to see the video there.
You must keep in mind that all these are potential options, because if you do not have the video on your device, and you never like the draft you have lost that video. It is always best to try to recover your content with the help of recovery software if you have recently lost the video. We hope you know how to unarchive TikTok videos, and how to recover deleted videos from your device.
How To Reset Tiktok Algorithm | Start Fresh To Boost Your Content!
If you are fed up with the videos on your ‘For You’ page and do not like the content that is being suggested to you, the best way is to reset your TikTok algorithm. Now you might be wondering how to reset TikTok algorithm, well we have the solution for you.
The easiest way for you to reset your TikTok algorithm is to clear your TikTok cache from your device, as well as all app data. However, keep in mind that this might log you out of your account, and you might have to log in again. After you have cleared your account cache from your device, you can explore your ‘For You’ page.
To reconfigure your TikTok ‘For You’ page, simply like the video you want to see more of, and select the others as Not Interested. You will soon be able to set your TikTok algorithm to your wishes, and no unwanted videos will be there on your ‘For You’ page anymore. It is also notable that TikTok also monitors your behavior and checks which videos you watch till the end or rewatch, and such videos are shown on your recommended videos more often.
Final Words
These are the five essential factors that you need to keep in mind while working on the TikTok algorithm. The TikTok algorithm can be tricky to figure out initially, but once you get a hold of it, you will know where to put in the effort to step up your game.
How does TikTok decide the algorithm?
TikTok has designed its algorithm based on User Interactions with your videos, and the positive or negative comments on your videos. Primarily likes and shares are the most important part of these interactions.
How many Tiktoks should I post a day?
It is optimal to post at least one to four videos every day if you wish to grow your TikTok account naturally. If you post a lot every day, it might affect your likes per video, but if you post too less it will affect your content reach.
Does deleting TikTok videos affect algorithm?
If you delete a video from your account, any data positive or negative that TikTok might have accumulated from that video will be deleted as well. So if you have a video that is resulting in getting shadowbanned, you can simply delete it.
Does rewatching a TikTok count as a view?
Surprisingly, if you rewatch a video again and again continuously TikTok will count each time as a new view. So if you keep a video playing on a loop, each time will be counted as one view.
Does location matter on TikTok?
Yes, TikTok recommends your accounts and videos based on the region you live in. So most of the content you see is heavily based on what the people in your region are watching. Similarly, most of your viewers will also be people from the same region.
