Instagram has evolved SO much from being just a photo-sharing app. Today, this social media platform is a go-to place for businesses, content creators, influencers, bloggers, and more. Why? Because it provides them with plenty of tools to market their products and services. This in turn boosts their growth and fetches them more sales. But wait, do you know what is Instagram marketing? If not, you need to read this article till the end!
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Find Out What Is Instagram Marketing Here | Read This To Know 6 Winning Instagram Marketing Strategies!
Now, you must be wondering why you should go through the trouble of understanding yet another feature of Instagram. Well, understanding what is Instagram marketing comes with more benefits than you can count. It will help you produce content that reaches your target audience, increase brand awareness, and give a major boost to your sales. All this sounds appealing, right? If yes, scroll through this article till the end!
What Is Instagram Marketing?
So, in the simplest of terms, Instagram marketing is the practice an Instagram account owner uses to make their content reach their target audience and boost their growth or sales. For example, posting a picture or video of the product or service you offer, with the intention that it will fetch them more sales or increase brand awareness comes under Instagram marketing.
Traditional marketing is all about finding the right growth strategy to reach the ideal audience. But Instagram marketing bridges the gap between you and your target audience using its highly defined marketing features.
Why Is Instagram Marketing Useful?
Now, that you know what is Instagram marketing, you must be wondering if you should really go through the pains of devising strategies to market your content. I mean, you must be doing quite well with your organic growth strategies, so why bother with changing them? Well, here are some reasons why Instagram marketing is useful.
Brand Strengthening
According to research, it has been found that Instagram marketing has helped 83% of users discover new products and services. In fact, people have said that seeing brands on Instagram has made them put faith in the brand even more. This indirectly means that people who don’t reach their target audience have a greater chance of being ignored.
Improved Engagement
Instagram marketing makes your content reach a wider set of audience. These people then engage with the content that you post on the gram. When they like, comment, save, or share your content, your engagement rates improve and this gives your profile an overall boost.
Enlarged Sales
As you must already be aware, Instagram offers features that let users shop directly from the platform. In fact, 11% of US users make use of this feature to shop from brands that they see on Instagram. So, if you want to increase your sales as well, then considering Instagram marketing might be one of the best ways to go about it.
Audience Growth Opportunities
Instagram marketing helps you boost your sales not just by targeting your audience but also increase your followers/ audience. As you see, Instagram helps you run ads that reach different kinds of people. The analytic tools help you understand how well your ads have performed.
You get to make use of both these features to target and retarget your audience. This brings more people to your profile. You know what will happen next–more growth.
Proven Instagram Marketing Strategies
Simply knowing what is Instagram marketing and its usefulness is not going to be enough. You also need to be aware of some strategies that you can apply to level up your Instagram game.
Set Specific Instagram Goals
I’m sure you want all kinds of successes on the gram, but no. You need to set specific, measurable, realistic, and time-bound goals. You need to specify what you aim to achieve from your Instagram marketing strategy. Because this is what will help you tailor the strategy you use. For example, your goal can be to generate leads, increase brand awareness, or hire people.
Optiminze Your Instagram Profile
If you run a business on Instagram, resist the urge to write fancy bios with fancy fonts. Your Instagram bio should surely be interesting, but it should still be something that sums up your brand. You should have a call to action clickable link in your bio. Lastly, a high-quality profile picture (either a picture of yourself or your brand logo) and well-designed story highlights.
Pay Attention To Graphics
It goes without saying, but you need to make your posts visually appealing. They should be something that holds the attention of a viewer and compels them to click or tap on them.
Develop Your Brand Aesthetic
It can be quite tempting to experiment with different kinds of designs in each post but don’t. It’s better that you have a specific style of your own. It’s better that you stay consistent with the fonts and colors you use. This will help people recognize your brand even without having to look at your account name.
Have A Brand Voice
Your brand voice is how your audience is going to perceive you. Your brand voice is how you write captions under your posts, how you come across on videos, the terms that you use, your bio, and even the text that you use in reels and other videos. Besides these things, what matters is how you say these things– do you say them in a light-hearted way, or are you stone-faced while sharing information? The former goes far.
Try Out Different Kinds Of Content Formats
Everyone knows that reels have a higher rate of engagement. But, this does not mean that you need to stick to making reels only. You must try out feed posts, short videos, and stories, as well. Because only then will you be able to find out what truly works for you. Plus, it’s not like these content formats don’t lead to any growth.
Final Words
Okay, everyone! We’ve reached the end of this post, and so, I hope you know what is Instagram marketing! In this article, I walked you through the meaning of Instagram marketing, why it is necessary, and some proven winning strategies that you can employ. So, I hope you found this article helpful. In case there’s something else you’d want to know about Instagram marketing, drop it in the comments!
What is an Instagram marketer?
An Instargram marketer is a social media manager who makes use of different kinds of marketing strategies to grow the account and reach of their client.
What are the 3Cs of Instagram marketing?
When it comes to Instagram marketing, it is important to keep the 3Cs of Instagram business in mind: Content, Consistency, Creativity. You need to pay attention to the kind of content you post. Then, you need to be consitent with your posting schedule. Lastly, you need to be creative with the kind of content you put out on your page.
How to earn money from Instagram?
There are several ways you can earn money on Instagram. For example, you can work with a brand in paid collaboratipn, offer subscriptions to your audience, etc. If you have a verified account on Instagram, earning money can become even easier for you.
What are the 5 Instagram ads?
There are different kinds of Instagram ads that businesses can make use of to reach their target audience. For example, you can make use of Image ads, Stories ads, Video ads, Explore ads, Reel ads, etc. Each of these have their own defined purpose and target a different set of audience.
