What You Should Know About Opening A Cafe

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If you’ve seen ‘You’ on Netflix, Love’s A Fresh Tart bakery is the epitome of the type of hipster cafes that have really taken the US by storm in recent years. And fun fact: the same structure on the Warner Bros. Studios lot was also the location for Luke’s Diner in ‘Gilmore Girls’.

Although cafe culture is synonymous with Italy and France, it continues to take hold across the US which makes now an ideal time to live your dream of opening your own independent cafe. To help you get started, we have put together a guide detailing everything you need to know so that you can be prepared for all the ups and downs that come with starting your own business.

Location Is Everything

What You Should Know About Opening A Cafe

Consumer behavior is driven by convenience, which means that the location of your cafe matters. As well as ensuring it is in a walkable location with plenty of foot traffic, you will also want to pay close attention to the transportation links in the local area as well as its position in relation to other popular amenities and retail outlets.

Also, Read | 5 Things To Consider While Opening A Restaurant!

Understand Your Market

What You Should Know About Opening A Cafe

It’s impossible to make the right decisions for your customers if you don’t know who they are. For example, if there are a lot of office workers in your location and you aren’t open for the morning, lunch or post-work rushes, you are going to miss out on a lot of business. Equally, as weekends are likely to be slower as office workers are elsewhere enjoying their days off, you may need to create a series of innovative promotions and events to draw people in.

Know Your Competition

What You Should Know About Opening A Cafe

To understand what makes you different, you need to know who your competitors are and the strategies that are motivating their business decisions. However, comprehensive market research extends beyond simply researching the businesses that have a similar offering to you. You should also look at the amenities, facilities and non-hospitality businesses in your area, as these could boost foot traffic to your establishment and broaden your core customer base.

Licensing And Insurance

What You Should Know About Opening A Cafe

Starting your own business is often a complex and emotional experience, which is why ensuring that it is properly protected with the correct licenses and insurance cover is so important. An expert broker can help balance premiums with coverage appropriate for a start-up business.

Nurture Your Team

What You Should Know About Opening A Cafe

Teamwork makes the dream work is a cliche for a reason. And that reason is that it’s 100% true. Your team can make or break your cafe so it is vital to ensure every person is dedicated to building your reputation and making your establishment a success.

A happy team is a more enthusiastic team who will deliver high-quality customer service every single day. So, in addition to ensuring that you can pay them a fair rate, you should also demonstrate that you are eager to invest in their training and personal development. Genuinely listen to their concerns and suggestions and actively make changes to ensure that your workplace is a positive space for everyone.

Leverage Technology

What You Should Know About Opening A Cafe

Technology can streamline business ownership in numerous ways whilst also improving both your employee and customer experiences. Even something as simple as making sure that your cafe has a reliable card reader that facilitates smartphone payments can make a huge difference to the efficiency of your business.

There are myriad other technologies that can enhance both the ambience and efficiency of your cafe, including digital signage used to display menus, specials, and offers to appeal to both new and loyal customers.

So, if you’re all fired up to start making your cafe ownership dreams a legitimate reality, now is the ideal time to have a read through  Mandoe Media’s ultimate checklist which covers everything from establishing your brand to developing a menu, marketing plan, and selecting your suppliers.

It’s no secret that opening a cafe isn’t easy but adopting a systematic approach to everything will prevent you from quickly feeling overwhelmed by the number of decisions you’ll need to make before opening your doors for the first time. Oh and don’t forget: enjoy the journey and celebrate every win along the way! You’re in for the ride of your life.

Vansh Sharma
Vansh Sharma
Graduate in Journalism and Mass Media. For me, writing is a free flow of thoughts and opinions that brings reality in a formative way. I am a keen observer of society and nature, hence my writing shares a dramatic arch with deep rationale. Writing and reading make me think deeper and help me draw a contrast to understand better. I have written research papers and am on the verge to complete more. You can walk with me from Cinema, lifestyle & everyday speculations to technology, health, and education.

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