How To Use AR On Snapchat | Virtual Reality On Snapchat!

Do you know how to use AR on Snapchat? When it comes to using virtual reality technologies on social media apps, filters are one of the most popular ways. Snapchat is no stranger to AR technology, which is heavily present in the app’s filter lenses.

When it comes to the uses of AR on Snapchat, there are many ways for brands and businesses to make use of the technology. This is why many major brands have created certain AR filters and lenses for Snapchat users. Creating an AR lens is a smart way to market brands and products despite the complexity.

What Is AR On Snapchat?

If you are wondering about using AR on Snapchat, I will tell you all about it. Lovers of shows like Black Mirror will better understand the fascination with virtual reality. It is quite well-known that there have been huge advancements in VR and AR technologies.

Besides using AR on Snapchat, users can also invest in flight simulator setup and other things that work entirely on VR technologies. There is a huge plethora of online game stores that help users in exploring the current VR technologies.

Augmented And Virtual Reality!

Before I discuss the use of AR on Snapchat, it is better to explore what AR and VR technologies are. VR stands for virtual reality technology. The technology allows users to experience a whole new world with the help of using VR devices. These devices cover the eyes of the users and show them a different world.

AR technology, on the contrary, allows users to make changes to their current reality by adding 3D elements to it. For example, if you use an AR lens through your camera, you can easily add 3D elements to your face or surrounding environment. Both AR and VR technologies are not very heavily available to everyone, but users are definitely excited about the advancement in certain technologies. Let’s see how AR on Snapchat is being used by brands to market themselves.

Why Is AR On Snapchat Important?

The use of AR on Snapchat has given rise to many new lenses and filters used by multiple users on the app. Even though these filters do not necessarily serve a certain purpose from the user’s point of view, the technology is heavily useful for brands. 

When it comes to using Snapchat for business, it becomes imperative for brands to introduce content on Snapchat that will help them grab the attention of users. And what better way than to provide some interesting AR lenses on Snapchat?

Snapchat introduced Lens Studio in 2017 for creators on Snapchat for the same reason. After introducing the first AR lens on Snapchat in 2015, the technology has evolved a lot. There are numerous augmented reality lenses on Snapchat at the moment as well.

Currently, users have the capability to shift their surrounding environment and add 3D elements to it with the help of these lenses. The history of Snapchat filters is not very complex per se. However, with the latest advancements in AR technologies, it has become easier for even normal users to create their own AR lenses on Snapchat.

How To Use AR On Snapchat | Decoding Snapchat Filters!

Now that I have covered everything about the basics of AR on Snapchat let’s see how AR works. AR lenses primarily work on face recognition and facial tracking technologies. These technologies especially trace out certain features of the face with the help of differences in color values, shadows, and highlights. This way, each part of the face is broken down into a grid pattern, and then the 3D elements in aliens are attacked to a specific grid on the face. This is why when you move your face while using an AR lens. Usually, the 3D element moves with your face.

Even though a computer can recognize facial features, the pasting of 3D elements on certain features is done with the help of huge sample datasets. It simply means that users will have to mark their facial features beforehand as a guide for the machine. Once a program is capable of understanding certain facial features, it can easily recognize them on any face that is being presented to it.

AR lenses on Snapchat make use of both these technologies so that users can access AR on Snapchat easily. Nowadays, there are premade programs for facial recognition technologies, and users simply have to create a 3D element keeping in mind the grid layout of the recognition program.

Filters That Use AR On Snapchat!

Now that you know how filters work on the app Snapchat. Here are some filters that use AR on Snapchat. These are some of the common AR lens categories on Snapchat and are most commonly used by creators as well to create new lenses.

• Beauty Filters: Beauty filters are one of the most commonly used filters on Snapchat. These filters primarily function by blurring skin texture, enlarging eyes, or enhancing your features to look slimmer or sharper. These filters primarily alter your face structure minimally to make you look more attractive.
• Try-On Filters: The try-on filters were introduced by Snapchat as a way to allow users to see certain products on them realistically. These filters were made in collaboration with major brands so that users can try on products virtually, and if they like it on their body, they can order it.
• Face Swap: Face Swapping filters are quite fun and exciting. These filters simply copy-paste someone else’s features on your facial grid, creating a deep fake situation where you can pretend to be another person easily.
• Aging Filters: Aging filters are also an AR lens technology. The technology makes use of certain neural networks that are programmed to age faces. The technology was initially designed to age victims that have been missing for quite some time.

Final Words

I have discussed everything about AR on Snapchat and how AR lenses have gradually made it easier for users to have access to 3D elements in their pictures and videos. If you are a new user of Snapchat, you can also learn how to disable replay on Snapchat and the meaning of the Purple circle on Snapchat.