When was the last time you revamped your Instagram business page? It was months ago, right? You can change fonts and colors to improve the outlook of your brand. But there are some more tips to learn how to rebrand your Instagram. Catch up with them today!
Rebranding Instagram is a very crucial element when it comes to expanding your reach. You should consider making a few changes after frequent intervals of time to your social media page. So, are you to give your IG page a fresh look? Learn how to rebrand your Instagram!
I am certain that you don’t know where to start. That’s why I have listed all the helpful tips to make you learn how to rebrand your Instagram. Check them out!
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How To Rebrand Your Instagram? Learn Some Helpful Tips Today!
In order to get attention from your ideal customers, you can even try centering your bio. This is a new tip that many brands are trying out. But if you are in search of more tips, here’s what you need to know about rebranding your Instagram!
#1 Identify Rebranding Goals
Before beginning with anything new, make sure you know what you want from rebranding. People rebrand their Instagram page to target a new segment of audiences, modernize their business, and carve a new niche in their industry. By identifying your goal, you can decide on the right visuals for your page.
#2 Select Attractive Fonts And Colors
One of the best ways to rebrand Instagram is to use fonts and colors that match the vibe of your brand. You can use rainbow colors or a set of colors to make sure your audiences remember your brand. For headings, you can use eye-catching fonts.
TIP: While selecting colors, try not to choose bright and bold colors because they make content difficult to read. You can consider using neutral shades to give your page a professional look.
#3 Give A Sneak Peek To Your Followers
What about a little teasing? It can offer a sneak peek to your followers about rebranding.
For this, you can add funny images, GIFs, and interactive stickers, asking for suggestions. This way, your customers are likely to see themselves as a part of the rebranding. And who knows, they might suggest some amazing ideas!
Creating some pre-announcement posts may also help you (it’s going add excitement among customers). This way, you can request your audiences to save the date from welcoming the new look of your brand. What about “coming soon” captions? Or adding a countdown to Instagram stories?
Further, you can ask for feedback after rebranding, this will help you to know whether a few modifications are needed or not.
#4 Craft New Templates
Creating new templates is a nice idea to give a new look to your content. You can try out different graphic templates for this. Well, Canva is one of the best tools that lets you create templates, customize them, and even edit them.
You can also save some eye-catching templates for your future posts on Canva. So, select templates for rebranding today!
#5 Upgrade Your IG Account
Apart from adding new content and changing fonts, it’s necessary to upgrade Instagram. Without upgrading it, you won’t be able to access new features like drafting on Instagram and many more.
Apart from this, you can use the following ways to upgrade your profile and make it look attractive.
- Use a new logo as the profile picture of your account.
- Check your bio and username to ensure that they reflect your brand.
- Share new posts reflecting the rebranding of your account.
#6 Create And Schedule Content
The best part of rebranding Instagram is that it offers you an opportunity to play with words (not literally but using meaningful words).
You can create content for your stories and reels prior so that they can be shared at the right time. You can plan content on the basis of how often you are going to post it. Once you are ready with a rough plan, it’s going to be easy to schedule content.
#7 Get Inspiration For New Ideas
It’s always fruitful to get some inspiration before you proceed with rebranding your Instagram page. For this, you can have a look at your competitor’s IG page. But most importantly, look beyond your industry because you get enough ideas from other fields. Of course, I do not mean copying them but modifying them according to your brand.
This way, you’ll make it with uncommon themes, graphic elements, and fonts. Start searching for inspiration!
#8 Monitor Analytics
Once you have rebranded Instagram, it’s important to keep an eye on analytics. This is a very effective way to check how things are going. If you see improvement in analytics, it means you have done a great job. But in case there is no significant improvement, try some new ideas or consider feedback from your customers.
Final Words
As you can see, learning how to rebrand your Instagram is not rocket science. With the help of effective and smart planning, you can make your brand stand out from the rest. And in case you are ready to learn more about Instagram, check out how to trim Instagram story videos.
Why Do I Need To Rebrand Instagram?
You need to rebrand Instagram to keep your customers hooked. They like brands that keep on experimenting with new looks. This might increase your revenue by 33%.
What Is The Right Time To Rebrand Instagram?
The right time to rebrand your Instagram is when your competitor launches rebranding, you try a new marketing trend, or you find something that inspires you for your niche.
How To Announce Rebranding In The Right Way?
These are some tips to announce rebranding in the right way:
Don’t surprise your customers all of a sudden with the announcement, inform them prior.
Prepare for the announcement day with the right captions and external links.
Share about rebranding on other social media platforms so that everyone knows about it.
While announcing rebranding, try to be highly interactive with your customers. You can even ask them questions.
