5 Important Skills Every Social Media Manager Must Have


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You are leaving no stone unturned to flourish your business and yet feeling that something is missing? There’s a simple solution to your problem- Hire a social media manager for your company or take charge in your hands and lead from the front. For that, you need to ensure that you possess the essential skills every social media manager must have.

Social media managers have become integral parts of any organization nowadays. The responsibility of creating a good and positive image of a company lies on their shoulders. So, social media managers are expected to have a plethora of skill sets and traits.

The essential skills every social media manager must have are – The ability to do adequate research, Phenomenal writing skills, Sound understanding of analytics, good and engaging communication skills, and knowledge of social media marketing tools.

The article also contains 20 more skills suggested by various companies and individuals with tremendous experience in this field like HubSpot, Sprout Social, and Jeff Bullas. So, after reading this article, make sure that you sit down and reflect on which of these skills you need to work upon to climb the stairs of success.

5 Compulsory Skills Every Social Media Manager Must Have

Have a look at the skills every social media manager must have.

1# The ability to do an adequate research 

The ability to do an adequate research

The superior ability the social media manager must possess is the ability to conduct research.

Good writing is the consequence of good research, and whatever content you need to promote your company, the first step is to do proper research.

The research should be solid, leaving no room for vagueness or fake news as it will harm the image of a company.

2# Phenomenal writing skills

Phenomenal writing skills

The pen is mightier than the sword, and if the business world is a battlefield, the company with the most creative content writers will emerge victoriously.

The best social media managers are expected to develop and maintain an excellent brand image in front of the customers. They should be able to express much in fewer words. Their emails, letters, etc., should be to the point.

Take help from websites like Grammar Girl, Hemingway Editor, Merriam-Webster’s Twitter feed, etc., to polish your knack for writing.

3# Sound understanding of analytics

Sound understanding of analytics 5 Important Skills Every Social Media Manager Must Have

We tend to do better if we take into consideration how our competitors or we are doing. Comparison leads to improvement.

Part of a social media manager’s work also includes preparing and analyzing reports about the company’s performance or brand reach.

An excellent social media manager has to have an understanding of the qualitative and quantitative data as well.

4# Good and engaging communication skills

Good and engaging communication skills

Social media is a boon for companies these days from where they can extend their reach to millions of people and take their company to new heights.

The social media manager should know how to communicate well with the audience to keep the clients and future clients glued by communicating effectively and consistently.

As famously said – “The biggest communication problem is we do not listen to understand. We listen to the reply.” The social media manager needs to avoid these mistakes.

5# Knowledge of Social media marketing tools

Knowledge of Social media marketing tools

Abraham Lincoln did us a huge favor by saying- “Give me six hours to chop a tree, and I will spend the first four sharpening the axe.” but sadly, we fail to understand and implement this quote in our life. 

We need to understand from this quote that if we are working hard to achieve something, we need to ensure that we strategize correctly for it. 

So, the social media managers should understand that instead of blindly following the conventions, we should ensure that every step we take should be for the company’s benefit. Social media marketing tools like HootSuite and its alternatives can help them in this.

Hear it from the horse’s mouth 

We have gathered the insights of companies and individuals who have a vast experience in this field like HubSpot, Sprout Social, and Jeff Bullas. Here’s what they have to say regarding the skills every social media managers need to possess –

  1. Content Creation
  2. Marketing analytics
  3. Craze for news and trends
  4. Knowledge of technology like Twitter management tools
  5. Project management
  6. Strategy planning
  7. Tactics and execution
  8. Community management
  9. Optimizing content and technology
  10. Creative mindset
  11. Efficiency and top-notch organization
  12. Adaptability
  13. Agility
  14. Business savviness
  15. Graphic design and videos
  16. Customer care and community engagement
  17. Budgeting
  18. Strong social strategy abilities
  19. Curiosity
  20. Behavioral psychology
  21. Patience
  22. Technical Aptitude
  23. Proactive
  24. Calculative risk-taking abilities
  25. Traditional and digital marketing trends

In A Nutshell

These are the most common and essential skills every social media manager must have. So whether you are willing to become one or ready to hire one, keep all of these skills in mind, and Boom! You will see your business progressing by leaps and bounds.


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